Proposal

On Friday we had to give our proposals to Martin, where he chose what ideas he wanted us to do. I gave him examples of types of postcard I would produce, using all of my own photographs, which he liked. I would print small amounts from Truro internally, but to actually print them to distribute it would cost around £40 for 500-1000. He also liked the fact that I referred to the new wind turbine as "our turbine"

Below is the proposal I gave him.

Postcards:
I will make postcards in a few designs that have images related to the college or around Cornwall that will have the college’s branding on them, to be used to advertise the college. An example of where this type of advertising works is in cinemas, where they have racks of postcard sized advertisements with art or a photo on one side, and then a postcard with branding for a company on the other. Attached is an example design I’ve created to give an idea of what they might look like. The cost of these would depend on how many was being made. A sample amount of 20-40 I would be able to print from Truro for around 20p each, but for making a suitable amount for distributing it would cost more, £37 for 250, but the price goes up in small amounts for bulk printing.
Radio Advert:
I would be creating a radio advert that suits the college’s branding and would appeal to 16-19 year olds and mature students. The advert would be 30 seconds long and would advertise the next open evening, give some basic info about where the college is and some of it’s positive points. If this was to go ahead I would contact someone about the cost of putting the advert on the radio.
Advertising on bus stops
I would design posters that could go on bus stops. They would feature similar information to the radio advert and would feature the college website, telephone number and other contact information young people might need to find out more about the college. It would show off the new buildings, the view and the wind turbine, as well as listing some of the more popular courses.