Product

Last week I sent my radio advert to Martin, Emma and Harvey for feedback. They liked it overall but gave me a list of things to change. One major thing is they want less information, because I was talking to fast to pack all of the script into 30 seconds. Because of this I need to rewrite the script cutting info that I don't feel necessary out. The other issue was brought up by Harvey, who has concerns about copyright issues with the Apple stock music I used, so I'm going to have to make a track to fit the same theme as the old one, but using my own work.

Team Worker!

In today's lesson we did some team working. We started off splitting into two groups and we had to mummify one member of our team in toilet paper. We mummified Shay since he's the smallest one and we only had one roll of paper. We started off doing his head and worked round to the bottom, changing how we wrapped it depending on if it felt like ripping or not. Our group won in the end, we had the fewest rips and I put a hat on Shay, which really clinched the victory for us.

After that, we had to think of some ideas for events at Trengwainton, since the Easter egg hunt will take too much organization and money. My group's idea was to produce small maps with locations marked on them. When you go to the locations marked there is a letter and when you get to the end, all the letters spell something and if you take the finished map back to the entrance, you get a prize. I got this idea from a slightly similar thing they do at Paradise Park in Hayle.

Me in 5 years

Marine & Natural History Photography

Falmouth has to be one of the most exciting and perfect places for natural history photography, both in the sea and on land. Here you will be able to study and photograph basking sharks, dolphins and exotic creatures like the sunfish. On land you could wait in a hide for that elusive raptor to appear, explore the subtropical gardens of Cornwall, examine woodland life or reach for a microscope and delve into the world of diatoms.

This is a unique programme of study: a wildlife photography degree course covering both marine and terrestrial life. A course which will extend your skills as a communicator using photographs, words and moving image so that you can develop into an accomplished and confident wildlife photographer or filmmaker. You'll receive expert tuition from staff who are practising photographers and/or scientists, allowing you to progress your analytical, critical, problem-solving and practical skills.

You will study habitats and species, and understand the scientific basis for the planet's diversity of life - all aided by field trips and our contacts with organisations such as the AONB, National Maritime Museum and the Royal Horticultural Society. This course will introduce you to many disciplines, from shooting on location to time lapse, moving image and photomicrography. You'll also engage in key environmental and ecological debates that will be vitally important to whichever profession you choose.



You'll be working in our state-of-the-art Photography Centre, which boasts the latest equipment for marine and natural history photography. There is a specialist laboratory to house microscopes, aquariums and equipment for wildlife specimens, as well as digital and traditional processing facilities including digital printers and dark rooms.

The course is a major sponsor of WildPhotos , the national conference for natural history photographers and filmmakers, while exhibitions of underwater photography at the National Maritime Museum and the National Marine Aquarium in Plymouth reflect the course's intention to be at the forefront of natural history image making.

I think this course looks really interesting as something I'd like to do in the future. I love photograhy, taking pictures of wildlife, and I think the sea is pretty fascinating.

I have pretty much no idea what I want to do in 5 years, though.

Today we had a tour of the new building, Zennor. We had to go through a health and safety induction due to the fact that the building is not yet complete. We were all given hard hats and high vis vests to wear and when we got into the building we had to put on shoe covers, as well as being shown an induction film with information about the project given to builders. It was interesting seeing how they deal with the induction, having a film always ready to show rather than a person giving the talk. In my opinion this is better because not only does the information feel easier to take in, but it also allows for the health and safety induction guy not being in to give the induction to new contractors and site visitors.

The building itself it really nice. The entire thing seems more thought out than the current building, as well as having an amazing view of Penzance and Mounts Bay. They have rooms equipped for all the vocational courses, like the catering room that comes fully kitted out with what seems like a full restaurant catering kitchen, and the theater that has an outdoor performance area, a large indoor performance area and the lecture theater's walls open creating a stand for the audience. Since the building isn't finished yet and we still use the computers in this building, they haven't been moved over to Zennor yet, but our room is pretty cool, it has one of the best views of the bay in the building and blackout blinds for when we watch films or do presentations.

Trengwainton EASTER EGG HUNT!

For the Easter event at Trengwainton I had the idea of doing an Easter egg hunt. To stop one person going around and collecting all of the eggs though, there would have to be some sort of system to make it fair. To work around this I would place loads of small egg shaped tokens in four different colours in the gardens, and collecting one of each would get you an Easter egg.

Proposal

On Friday we had to give our proposals to Martin, where he chose what ideas he wanted us to do. I gave him examples of types of postcard I would produce, using all of my own photographs, which he liked. I would print small amounts from Truro internally, but to actually print them to distribute it would cost around £40 for 500-1000. He also liked the fact that I referred to the new wind turbine as "our turbine"

Below is the proposal I gave him.

Postcards:
I will make postcards in a few designs that have images related to the college or around Cornwall that will have the college’s branding on them, to be used to advertise the college. An example of where this type of advertising works is in cinemas, where they have racks of postcard sized advertisements with art or a photo on one side, and then a postcard with branding for a company on the other. Attached is an example design I’ve created to give an idea of what they might look like. The cost of these would depend on how many was being made. A sample amount of 20-40 I would be able to print from Truro for around 20p each, but for making a suitable amount for distributing it would cost more, £37 for 250, but the price goes up in small amounts for bulk printing.
Radio Advert:
I would be creating a radio advert that suits the college’s branding and would appeal to 16-19 year olds and mature students. The advert would be 30 seconds long and would advertise the next open evening, give some basic info about where the college is and some of it’s positive points. If this was to go ahead I would contact someone about the cost of putting the advert on the radio.
Advertising on bus stops
I would design posters that could go on bus stops. They would feature similar information to the radio advert and would feature the college website, telephone number and other contact information young people might need to find out more about the college. It would show off the new buildings, the view and the wind turbine, as well as listing some of the more popular courses.

Target audience

The first college advert is made to appeal to 16 to 19 year olds, I don't really think it works because not only is the script amateur sounding, but the it's really badly made, her voice sounds wrong, and hisses whenever she makes an "s" sound.
The second advert is slightly better, most of the technical problems are fixed, and the voice is less annoying. I think this advert would do a better job of persuading 16-19 year olds to come to Penwith.
The third advert is similar to the second, only with a voice that's trying to sound younger than it is.

Overall, I don't think any of the adverts appeal to the target audience as well as the could, the voices and technical problems, along with the background music make the adverts less appealing to the main target audience, and I don't think it would appeal to mature students either. If I were to run a similar advert, I would research what people who go to the college already would want to hear, as well as what potential students would like.



After deciding that I wanted to make a radio advert, I listened to these in more depth and decided that I would aim it at not only the younger school leavers, as the current adverts did, but also a more mature audience, as many young people don't listen to the radio as much as adults do, since many people listen to the radio on the way to work or while at work. Another thing that made me decide this was looking at Pirate FM's website, the target audience is 25-54 year olds, and the average listenership is around a third of all over fifteens in Cornwall every week, and over a month, around 47% of over fifteens in Cornwall will tune into Pirate FM at some point.

Time Management Plan.

4/1/10
Meet Martin Tucker, ask him questions about what he wants us to do in the brief

11/1/10
Meet Emma Kelly and Gene Mooney, ask them questions about Truro and Penwith College and how they would market it, what audience they aim for. Look at possible ways to advertise the college.

18/1/10
Continue research into products. Finalize three ideas for advertising products.

25/1/10
Start target audience research into client's chosen product.

2/2/10
Continue research, start work on product.

9/2/10
Work on product, research ways of publishing product.

16/2/10
Finish product, get audience feedback, edit if necessary after feedback.

23/2/10
Present completed product to client.

30/2/10
Write up final evaluation, gather all the project resources together, hand in.

When we had our meeting with Martin Tucker he gave us the brief for the project, which is to promote penwith college and the new build. The final product should be done for easter, when the new building opens. Martin expressed a need to appeal to all age groups, 16-19, Higher Education and mature students. He wants to broaden the appeal of Penwith to everyone with emphasis on the qualification courses we do along with the recreational activities that go on, such as the Penzance School of Art. The advertising would have focus on the brand new campus, stunning views and friendly atmosphere. There will hopeflly be multiple angles on the advertising covering lots of mediums such as video, radio, prospectuses and posters/flyers etc.We don't have a budget set yet, we will give a proposed budget for consideration with the main proposal.

Promotional materials

Today we had a meeting with Emma Kelly from the marketing team where we discussed the various opportunities available for promoting the college.

Some of the ideas we came up with were:
-Prospectus
-Promotional Video
-Postcards

We also looked at the possibility of a rebrand with a new name/logo etc

When the interview had finished everyone was into the idea of doing the prospectus because they influenced us when we joined. Another idea everyone was into was making the postcards, since Emma said they were a working way of promoting the college.

Things that influenced that us:
Open Evenings; the atmosphere was really nice when we were shown around. Personal feel to the classes due to smaller sizes and engaging lecturers.

Current perception the college is fairly negative but hopefully we wish to change that.