Monday, 11 January 2010

Promotional materials

Today we had a meeting with Emma Kelly from the marketing team where we discussed the various opportunities available for promoting the college.

Some of the ideas we came up with were:
-Prospectus
-Promotional Video
-Postcards

We also looked at the possibility of a rebrand with a new name/logo etc

When the interview had finished everyone was into the idea of doing the prospectus because they influenced us when we joined. Another idea everyone was into was making the postcards, since Emma said they were a working way of promoting the college.

Things that influenced that us:
Open Evenings; the atmosphere was really nice when we were shown around. Personal feel to the classes due to smaller sizes and engaging lecturers.

Current perception the college is fairly negative but hopefully we wish to change that.

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