Target audience

The first college advert is made to appeal to 16 to 19 year olds, I don't really think it works because not only is the script amateur sounding, but the it's really badly made, her voice sounds wrong, and hisses whenever she makes an "s" sound.
The second advert is slightly better, most of the technical problems are fixed, and the voice is less annoying. I think this advert would do a better job of persuading 16-19 year olds to come to Penwith.
The third advert is similar to the second, only with a voice that's trying to sound younger than it is.

Overall, I don't think any of the adverts appeal to the target audience as well as the could, the voices and technical problems, along with the background music make the adverts less appealing to the main target audience, and I don't think it would appeal to mature students either. If I were to run a similar advert, I would research what people who go to the college already would want to hear, as well as what potential students would like.



After deciding that I wanted to make a radio advert, I listened to these in more depth and decided that I would aim it at not only the younger school leavers, as the current adverts did, but also a more mature audience, as many young people don't listen to the radio as much as adults do, since many people listen to the radio on the way to work or while at work. Another thing that made me decide this was looking at Pirate FM's website, the target audience is 25-54 year olds, and the average listenership is around a third of all over fifteens in Cornwall every week, and over a month, around 47% of over fifteens in Cornwall will tune into Pirate FM at some point.

Time Management Plan.

4/1/10
Meet Martin Tucker, ask him questions about what he wants us to do in the brief

11/1/10
Meet Emma Kelly and Gene Mooney, ask them questions about Truro and Penwith College and how they would market it, what audience they aim for. Look at possible ways to advertise the college.

18/1/10
Continue research into products. Finalize three ideas for advertising products.

25/1/10
Start target audience research into client's chosen product.

2/2/10
Continue research, start work on product.

9/2/10
Work on product, research ways of publishing product.

16/2/10
Finish product, get audience feedback, edit if necessary after feedback.

23/2/10
Present completed product to client.

30/2/10
Write up final evaluation, gather all the project resources together, hand in.

When we had our meeting with Martin Tucker he gave us the brief for the project, which is to promote penwith college and the new build. The final product should be done for easter, when the new building opens. Martin expressed a need to appeal to all age groups, 16-19, Higher Education and mature students. He wants to broaden the appeal of Penwith to everyone with emphasis on the qualification courses we do along with the recreational activities that go on, such as the Penzance School of Art. The advertising would have focus on the brand new campus, stunning views and friendly atmosphere. There will hopeflly be multiple angles on the advertising covering lots of mediums such as video, radio, prospectuses and posters/flyers etc.We don't have a budget set yet, we will give a proposed budget for consideration with the main proposal.

Promotional materials

Today we had a meeting with Emma Kelly from the marketing team where we discussed the various opportunities available for promoting the college.

Some of the ideas we came up with were:
-Prospectus
-Promotional Video
-Postcards

We also looked at the possibility of a rebrand with a new name/logo etc

When the interview had finished everyone was into the idea of doing the prospectus because they influenced us when we joined. Another idea everyone was into was making the postcards, since Emma said they were a working way of promoting the college.

Things that influenced that us:
Open Evenings; the atmosphere was really nice when we were shown around. Personal feel to the classes due to smaller sizes and engaging lecturers.

Current perception the college is fairly negative but hopefully we wish to change that.