When we had our meeting with Martin Tucker he gave us the brief for the project, which is to promote penwith college and the new build. The final product should be done for easter, when the new building opens. Martin expressed a need to appeal to all age groups, 16-19, Higher Education and mature students. He wants to broaden the appeal of Penwith to everyone with emphasis on the qualification courses we do along with the recreational activities that go on, such as the Penzance School of Art. The advertising would have focus on the brand new campus, stunning views and friendly atmosphere. There will hopeflly be multiple angles on the advertising covering lots of mediums such as video, radio, prospectuses and posters/flyers etc.We don't have a budget set yet, we will give a proposed budget for consideration with the main proposal.