Target audience

The first college advert is made to appeal to 16 to 19 year olds, I don't really think it works because not only is the script amateur sounding, but the it's really badly made, her voice sounds wrong, and hisses whenever she makes an "s" sound.
The second advert is slightly better, most of the technical problems are fixed, and the voice is less annoying. I think this advert would do a better job of persuading 16-19 year olds to come to Penwith.
The third advert is similar to the second, only with a voice that's trying to sound younger than it is.

Overall, I don't think any of the adverts appeal to the target audience as well as the could, the voices and technical problems, along with the background music make the adverts less appealing to the main target audience, and I don't think it would appeal to mature students either. If I were to run a similar advert, I would research what people who go to the college already would want to hear, as well as what potential students would like.



After deciding that I wanted to make a radio advert, I listened to these in more depth and decided that I would aim it at not only the younger school leavers, as the current adverts did, but also a more mature audience, as many young people don't listen to the radio as much as adults do, since many people listen to the radio on the way to work or while at work. Another thing that made me decide this was looking at Pirate FM's website, the target audience is 25-54 year olds, and the average listenership is around a third of all over fifteens in Cornwall every week, and over a month, around 47% of over fifteens in Cornwall will tune into Pirate FM at some point.